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Digital Trust

What is IBM Digital Trust?

IBM Digital Trust is an alignment of privacy controls and advantages that occur when the right individual has the best accessibility to data for the right reason and the appropriate purpose. The benefits of digital trust prolong past security. When carried out attentively, seamlessly, and with the customer experience in mind, digital trust can deliver better engagement that opens greater performance and even more opportunities for income development.

Digital Trust is critical to maintaining and building positive, long-term relationships with your employees, customers, and stakeholders.  The acquisition and retention of customers, partners, and shareholders are directly related to your levels of Digital Trust. The world we live in has changed the way we work in many ways. Technology has made it easier than ever to do our jobs and more accessible than ever to do them better and more efficiently. This has made us more productive but also more vulnerable.

Establishing Digital Trust

You have a requirement from clients to secure their data. In addition, as a security professional, you've been left to protect your organization. There are compliance and privacy requirements to consider, business adjustments to monitor, and in the midst of everything, progressively sophisticated cyberattacks emanating from an international community of scammers. Yet customers still expect safety systems that are seamless and also easy.

Your company may have mainly looked to identity and access monitoring (IAM) options in the past. However, digital trust is greater than developing identification. It's a mix of analysis as well as recognition that layers contextual understandings on top of identification by taking into account:
  • Unique attributes of the user
  • Device and endpoint authentication such as digital fingerprinting or FaceID
  • The user activity as it relates to the application, data, and individual
  • The network environment and user's environment
  • The behavior of the user as determined by usage analysis
Digital Trust

Driving Digital Trust with IBM

IBM Security can help you build your company's digital trust. The IBM Guardium is a hybrid security system that helps protect your company data by detecting and blocking malicious attacks before they get to your network. IBM Security Identity & Access Management provides safe and secure solitary sign-on so individuals can log in once to applications without repeated password triggers. IBM Safety MaaS360 offers users the flexibility to access applications from anywhere without giving up safety. IBM Security Trusteer protects against fraud while giving seamless onboarding and login that wisely activates step-up verification when risk variables are present. IBM Verify is an integrated service that helps companies manage their identity and compliance needs.

Digital Trust Solutions

Digital Trust solutions provides solutions and services for data security, identity and access management, unified endpoint management, and mainframe protection. These security solutions quickly protect workflows, applications, and cloud services while managing compliance requirements.
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Our Digital Trust offerings include:
  • IBM Guardium is the leading cross DBMS auditing that tracks database access, identifies end-users in applications such as PeopleSoft, Siebel, and Business Objects, and creates a test station workflow to ensure regulatory compliance.
  • IBM Security Guardium Key Lifecycle Manager includes the software and services needed to centralize, simplify, and automate the encryption key management process.  Offered as a secure, robust key storage, key serving, and key lifecycle management for IBM and non-IBM storage solutions, GKLM helps minimize risk and reduce operational costs of encryption key management.
  • IBM Security MaaS360 with Watson manages and secures smartphones, tablets, laptops, desktops, wearables, and the Internet of Things (IoT). With the addition of Watson, MaaS360 is the only platform on the market that delivers an AI approach to UEM to enable endpoints, end-users, apps, content, and data.
  • IBM Verify secures users with Single Sign-On (SSO), multifactor authentication, and lifecycle management.  Verify comes with thousands of pre-built connectors to quickly access SaaS apps and pre-built templates to integrate with in-house apps.
  • IBM Trusteer is an advanced endpoint protection solution designed to protect users from financial malware and phishing attacks. Using industry-leading technology, Trusteer defends against MitB attacks, removes malware from endpoint devices, and protects customers by preventing them from entering phishing sites.

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